PARKERSBURG - Wood County commissioners declined to spend $1,200 on a shared advertorial in West Virginia Executive Magazine.
The Encyclopedia Britannica defines advertorial as: "An advertisement that imitates editorial format, a blend of an advertisement and editorial."
Last week Mark Lamborn, magazine representative, made a pitch to county commissioners to purchase an advertorial in the magazine. The section was to be shared with the city of Parkersburg, with the total cost of $2,400 to be split between the two governmental entities. The advertorial was proposed as part of a four-part economic development section that would also include Pickering Associates, Adult Education of Wood County Schools and Camden Clark Medical Center.
"I spoke with the mayor about this. The city has done it in the past. He couldn't really quantify a result. With as tight as our budget is, I'd personally rather not do it," commission President Wayne Dunn said.
"I'm not opposed to it, if we allow Cam (Huffman) to do it," Commissioner Blair Couch said. Huffman is head of the Wood County Development Authority/Area Roundtable.
Lamborn said he already contacted Huffman.
"He told me earlier the economic development group doesn't have the money for it," Lamborn said.
"I don't feel we have funds available right now; I'd just as soon pass," Commissioner Steve Gainer told Lamborn on Monday.
Couch suggested Lamborn contact local businesses to fund the remainder of the ad.
In other business, commissioners set aside a request from the Parkersburg Art Center for $5,000 in Innovative Grant funding for security equipment.
The Innovative Grant Fund is made up of a portion of the county hotel/motel tax revenue. To qualify for consideration, entities have to demonstrate, document overnight stays created by an event.
"I don't have a problem if we want to consider funding the art center, but this doesn't fall within the prevue of the innovative grant fund. It won't create any overnight stays or increase in tourism. I'm OK to fund it, but not under the Innovative Grant Fund," Couch said.
The commissioners decided to add the request to the list of more than 15 area nonprofits and community groups seeking more than $100,000 in year-end balance funding.